The Innovative Line Features Neoprene and Jersey Mesh
BROOKLYN, New York, September 16, 2013 – NEWTHINGS, a Brooklyn-based avant-garde art collective, launches their F/W ’13 collection. The brand’s third collection, appropriately titled “Collection C,” focuses on the idea of NEWCLASSICS, which are classic silhouettes reworked in innovative materials. Unlike traditional companies, this season they experimented with supple calfskin leather, neoprene, a synthetic rubber material most commonly used for wetsuits, and jersey mesh, most commonly used in athletic uniforms, to create the collection. The juxtaposition of these three unlikely materials, further expand on the notion that everything is and can be intertwined. The result is NEWCLASSICS.
The collection features the following gender-neutral items: a black reversible calfskin leather/neoprene shopper; a black calfskin leather/neoprene clutch; a black neoprene/jersey mesh t-shirt; a black calfskin leather/neoprene snapback baseball cap; a black leather NEWTHINGS embossed key fob; a white 100% organic cotton ILIKENEWTHINGS t-shirt; and a 14” X 14” screen print of painting, Limon,by artist Edwin Bolta.
The digital campaign brings to life the concept of NEWCLASSIC by depicting three young, New York City-based, classically trained artists in their respective fields of visual art, music and dance. Each artist uses one of the products for everyday use, showing the reinvention of classics. It features visual artist, Victor Payares; opera singer, Jeffrey Palmer and ballet dancer, Daniela Schiliro. It was directed by NEWTHINGS and filmed and edited by Original Content.